The Championship

The British Superbike Championship is the most popular domestic sport championship in the world today. It’s the bike racing equivalent of the English Premiership. With the current massive boost in the popularity of bike sport, two wheeled racing is rapidly becoming the new exciting face of motorsport. The fast moving highly professional British Superbike series is a casing point. It attracts a strong cross section of spectators, with on average 25,000 fans attending each of its Eleven rounds and over a million more watching at home. The riders compete on production based showroom look a like 200 mile machines. Basically there modified versions of the same bikes you can buy from your local dealer. The standard of racing is so high that the riders regularly compete in the world championship, taking the British series world class and right on your doorstep. It’s the most fiercely fought  motorcycle series anywhere. The British superbike championship competes at top motorsport venues in the UK. From top tracks like Silverstone in Northamptonshire and Brands hatch in Kent, the spiritual home of bike racing in Britain, to the more traditional circuits like the picturesque Oulton park in the heart of the Cheshire countryside. The lakeside setting of Leicester shires Mallory park and the fantastic Cadwell park which always attracts big crowds.

The British superbike championship currently enjoys Live coverage on ITV 1, with other championship being broadcast on Sky Sports, and Channel Five. Each round attracts over a million viewers, providing  invaluable brand exposure to any sponsor of the series.

“This Season believe the hype”

Unlike other sports the fans at British superbike events have full access to the riders.  The ever popular pit lane walkabout and open paddock areas, everyone can really feel a part of the action  and get up close and personal with their heroes. The professional well presented teams and the approachability of the riders, coupled with the more glamorous side of racing creates a memorable day out.

With many top brands names already part of the best motor series in the UK, the championship is a proven way of the sponsor to get exposure. It not only provides companies with an exhilarating platform to promote their brand but also a superb environment to entertain customers and reward their staff. Sponsors not only enjoy a high level of brand exposure on and off the track but they are also associated with one of the most popular highly regarded  exciting and professionally run motorsport series in the world. As the British Superbike championship goes from strength to strength.

 BE A PART OF IT!